Press Releases

June 09, 2010 - Transpera Announces Greg Ballard as Chief Executive Officer and Alex Galvagni as Chief Operating Officer

Founder Frank Barbieri Assumes Role of Chief Product Officer

San Francisco, CA – June 9, 2010 – Transpera, The Attention Network, fostering pure, undivided attention between consumers and brands through mobile video advertising, today announces the appointment of Greg Ballard to the position of Chief Executive Officer and Alex Galvagni to the position of Chief Operating Officer. Current CEO Frank Barbieri will assume the role of Chief Product Officer.

Ballard brings to Transpera a distinguished career in mobile, gaming, entertainment and multimedia industries.  Most recently, Ballard served for six years as president and CEO of Glu Mobile (NASDAQ: GLUU), a global publisher of mobile games, during which time he guided the company through a period of rapid growth as a private company to its public offering in 2007. His vast experience also includes service as CEO at SONICblue, makers of ReplayTV and Rio digital music players; MyFamily.com, now the public company  Ancestry.com , a successful subscription-based Internet service; and 3Dfx, a graphic chipset supplier, which he also directed through its early private days to a public offering.  Prior to his recent service at Glu Mobile, Mr. Ballard served as CEO and COO for Warner Custom Music, a Division of Time Warner, Inc.  Mr. Ballard was also president of Capcom Entertainment, as well as COO and CFO of Digital Pictures, a leading video game developer. Mr. Ballard has held numerous public and private board seats and currently sits on the board of directors for DTS, Inc (NASDAQ: DTSI) and the privately held Big Foot Networks. He holds a B.A. from the University of Redlands and a J.D. from Harvard Law School.

 “I’m thrilled to join Transpera at this exciting stage in the company’s growth,” said Greg Ballard.  “This dedicated team has worked hard to produce a mobile network of the industry’s most respected content publishers, and a mobile video ad platform that brings remarkable opportunities to brand advertisers.  I’m proud to have the opportunity to build on these core strengths and lead Transpera into the next phase of expansion.” 

Mr. Galvagni brings to Transpera an extensive background building and leading organizations that deliver innovative  mobile software products and technologies.   Most recently, Galvagni served as the Chief Technology Officer of Glu Mobile and as its Senior Vice President of Global Product Development.   Prior to joining Glu Mobile, he served as an Architect at BEA Systems Inc., where he planned the extension of the WebLogic platform to mobile computing.  Galvagni served as project leader of Pumatech International and also held senior engineering positions at Pumatech, ProxinetInc and NASA Ames Research Center in the computational science division. He holds a B.S. in computer engineering from California State University at San Jose and an M.S. in computer engineering from Santa Clara University.

Ballard is responsible for management of all aspects of the company’s activities as well as its financial and strategic position. Galvagni is responsible for Transpera’s product development and operations, including customer support and service.  As Chief Product Officer, Transpera founder Frank Barbieri will oversee the company’s product marketing strategy.  Both Ballard and Barbieri will serve on the company’s Board of Directors. 

“As Transpera enters its next phase of growth I couldn’t be more thrilled to have the experience that both Greg and Alex bring to the table to guide and lead the company,” said Frank Barbieri, founder and Chief Product Officer of Transpera, “Greg has served as CEO next to founders at several start-ups, scaling each of those businesses to success.  Further, Alex’s expertise in mobile technology and operations further delivers on Transpera’s promise to our customers.  Moreover I get to focus on my passions, products, strategy and deal making.”

The announcement of Ballard and Galvagni as CEO and COO, respectively, comes on the heels of Transpera’s recent completion of its third-round of financing, totaling $9 million.  Investors such as BlackBerry Partners Fund, Flybridge Capital, Intel and others were impressed by the high quality, captivating mobile video advertising experiences that Transpera’s platform provides to mobile publishers and brand advertisers.  Transpera’s interactive video ads allow a variety of engaging placement options, including pre-roll video that appears before content or as a video interstitial for any mobile application.  Transpera’s mobile video ads are among the most effective in the business for brand advertisers, and achieve high-value CPMs for publishers.

About Transpera

Transpera is The Attention Network, fostering pure, undivided attention between consumers and brands.  For brand advertisers, our mobile video ads captivate audiences to achieve the most consumer focus and receptivity possible.  For publishers, our ad platform provides the highest revenue per impression and further unlocks the revenue potential of apps, games and services by creating premium mobile video inventory.

Transpera's mobile video ad network includes premium publisher brands such as AccuWeather.com, CBS News, Discovery Communications, Msnbc.com, MTV Networks, SHOWTIME, Travel Channel and more.  Transpera is based in San Francisco, Calif. and is funded by top venture firms Flybridge Capital, Intel Capital, First Round Capital, Labrador Ventures and BlackBerry Partners Fund.  For more information, visit www.transpera.com.