Transpera

Press Release

October 02, 2007 - Advertising and Media Executives Join Transpera Team

Rob DeMillo and Jody Stark to run Technology and Business Development

Santa Monica, Calif., Oct. 2, 2007 - Transpera, the next generation mobile video company that helps businesses create mobile video experiences and generate new revenue, announced today that Rob DeMillo and Jody Stark have joined the company as Chief Technology Officer and Vice President of Business Development respectively. Most recently the CTO of ThirdScreenMedia and SVP of Engineering at m-Qube, DeMillo brings a broad vision married with deep mobile execution expertise to Transpera. Stark, who has closed more than $75M worth of media and entertainment deals in his career will help the company reach scale with top tier content providers.

"Transpera's approach to bringing content providers, carriers and advertisers together for fun, relevant and shared mobile video experiences is the best I've seen in the industry," said DeMillo. "And scaling a technology system that thrills consumers with easy to use new mobile video experiences thrills me."

Transpera helps online video publishers bridge the gap between online and mobile experiences, offering seamless video sharing, social networking,targeted advertising capabilities and carrier grade delivery systems. The company's content and advertising platforms enable publishers and mobile operators to take advantage of the revenue opportunities mobile has created while increasing customer loyalty and delivering the best video experience possible.

In his role as Chief Technology Officer, DeMillo will be responsible for the technology and operational aspects of the company and serve as the technical liaison to mobile operators globally. Prior to Transpera, DeMillo was the Chief Technical Officer for Third Screen Media, where he drove the research, specification, development and technical operations of the company's MADX platform. DeMillo also served as Vice President of Mobile Technology at VeriSign, following the acquisition by Verisign of m-Qube where DeMillo was Senior Vice President of Engineering. Previous to m-Qube, DeMillo served as founder and CTO of MediaRush, an early market leader for media distribution within the home, and held technology leadership positions at ATG, a personalization and eCommerce leader, and SynaPix, a computer graphics and video effects company.

As Vice President of Business Development, Stark will oversee the company's strategic partnerships with online video publishers. Stark joins Transpera from ICTV, where he served as Vice President of Business Development and Programming. Stark also held senior business development positions with YooMedia PLC, Mixed Signals Technologies and Blast Radius, and founded Initech Consulting, a developer of strategic media technology plans for international content companies. Stark was also a co-founder of Viziworx, Inc., a provider of core interactive television authoring services that was acquired by Liberty Media.

"Mobile content is evolving and now is the time for content providers and advertisers to take advantage of the immense opportunities the mobile revolution has created," said Stark. "With the immediacy and ubiquity possible in the mobile environment, publishers using the Transpera service are perfectly positioned to delight their customers, reach new audiences and generate incremental revenue."

"Delivering a product with the best technology and best people is vital to our vision of truly personal mobile video," said Transpera CEO Frank Barbieri. "Adding the talents of Rob and Jody will take us to the next level and strengthen our content and advertising platforms even further."

About Transpera

Transpera helps businesses create mobile video experiences and generate new revenue. With Transpera's Bridge System, users program their own channels, enjoy deep integration with their favorite online video sites and share those experiences with friends and family. The company provides online video publishers with an easy way to add a rich mobile experience for their users, and in doing so, extend their brands to mobile while generating new, highly targeted mobile advertising inventory and subscription content services. For mobile operators Transpera provides easy ways to package and aggregate online video companies on deck to generate new value-added data services and subscription opportunities. And for advertisers the company provides high value reach to lucrative mobile audiences with positive and compelling inventory that consumers repeatedly use and distribute to their friends, family, and colleagues. Transpera investors include Intel Capital, IDG Ventures and First Round Capital. Read more at www.transpera.com.

Transpera contact:
Amy Isenberg
Transpera
Amy@transpera.com
310-486-4039

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