Transpera

Press Release

March 26, 2008 - Alltel Wireless launches Alltel Social Video

Exclusive application, powered by Transpera, allows customers to share, rate and review videos from leading online video outlets

LITTLE ROCK, Ark. – Alltel Wireless, America’s largest network, today announced that customers with video-capable phones now have exclusive access to Alltel Social Video, a new application that allows customers to share and rate videos from a wide range of online outlets. To deliver the application, Alltel Wireless has teamed with Transpera, a leading provider of mobile video services, which provides the first comprehensive platform to monetize Web video on mobile phones.

Customers can subscribe to the service for $2.99 per month and access videos from sources such as Break.com, the leading online entertainment channel for men; AtomFilms, one of the world’s leading brands for independent entertainment; and GrindTV.com, a site widely recognized as the top online destination for action-oriented videos and content. After viewing the videos, customers have the option to rate the video or share the content via the “Send-to-Friend” feature. In addition, customers can search for videos across channels, create custom playlists and manage distribution lists.

“As the mobile phone continues to evolve into a portable entertainment device, Alltel Wireless is constantly seeking ways to engage customers through their phones, as more and more are taking advantage of the video capabilities offered on their handsets,” said Craig Kirkland, director of messaging and voice services for Alltel Wireless. “Alltel Social Video allows our customers to interact with video and lets them become part of an online video community.”

“Alltel Wireless is widely recognized throughout the industry as being a leader in wireless innovation. The launch of Alltel Social Video is the latest example of how Alltel provides customers with applications that tap into current trends and take full advantage of today’s technologies,” said Frank Barbieri, founder, chairman and chief executive officer of Transpera. “The Transpera platform that Alltel Wireless chose to use for its social video application will provide its customers with seamless video and advertising delivery, while connecting them to the entertaining and social world of online video.”

Alltel Wireless continues to provide choice and control to the customer’s wireless experience by offering features such as “My Circle,” an industry-defining feature giving customers the freedom of unlimited calling to and from five, 10 or 20 numbers on any network for free; and was the first to offer Anytime Plan Changes, giving customers the flexibility to change their calling plans at any time, without extending their current contract.

About Alltel
Alltel is owner and operator of the nation’s largest wireless network and has more than 12 million customers. For more information about Alltel, please visit www.alltel.com.

About Transpera

Transpera is a leading provider of mobile video services in North America, delivering a complete and innovative solution for online content owners, network operators and advertisers to capitalize on the exploding mobile video market and build new ways for mobile consumers to communicate. Through the company's patent-pending platform and bridging technology, Transpera is the only company to connect all the necessary pieces for optimizing the monetization of mobile video content. Transpera provides video content and brand owners with the ability to instantly mobilize and distribute video to mobile phone users based on their interests and communities, enhance on-deck video offerings for network operators and provide brand owners and advertisers with a direct route for marketing to their target audiences. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Intel Capital, IDG Ventures and First Round Capital Ventures. For more information, visit www.transpera.com.

The names of companies mentioned herein are trademarks of their respective owners and should be treated as such. Transpera is a registered trademark of Transpera, Inc.

Alltel Wireless Contacts:
Andrew Moreau 501-905-7962
Vice President – Corporate Communications
andrew.moreau@alltel.com

Lucie Pathmann 501-905-5553
Director – Marketing Communications
lucie.r.pathmann@alltel.com

Transpera Contact:
Allison Vano
Concept Communications
allison@conceptpr.net
858-722-5616

Revision3 Contact:
Ariana Nash
K/F Communications
Ariana@kfcomm.com
415-255-6513

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