Transpera

Press Release

July 17, 2008 - AlwaysOn Global 250 Winner

Recognized for game-changing technology and market value

Santa Monica, CA, July 17, 2008 -- Transpera, providers of the first comprehensive platform to monetize Web video on mobile phones, today announced that it has been chosen by AlwaysOn as one of the AO Global 250 Winners. Inclusion in the AO Global 250 signifies major developments in the creation of new business opportunities in the global technology industries. Transpera was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Transpera and the AlwaysOn Global 250 Top Private Companies will be honored at the AlwaysOn & STVP Summit at Stanford scheduled to occur on July 22-24, 2008 at Stanford University. This two-and-a-half day executive event highlights the significant economic, political and commercial trends disrupting the global technology industries and features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases.

Fifty of the top CEOs from the AO Global 250 will present their market strategies to a panel of industry experts in a 'CEO Showcase.'

"The AO Global 250 winners have excelled in key strategic areas in the global technology markets," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and platforms that are driving the next phase of innovation and creating real value at an economically uncertain time."

The AO Global 250 was selected from over hundreds of companies, nominated by a panel of industry experts in the online technology, media, entertainment, enterprise and greentech sectors from around the world.

Founded by mobile industry veterans, Transpera is reshaping the mobile video industry by blending a superior video and community experience with seamless advertising integration. Transpera removes the complexity involved in creating and monetizing mobile video by providing the first comprehensive platform and unparalleled mobile video innovation, that instantly opens up new revenue streams for content owners, advertisers and carriers .

A full list of all the AO Global 250 winners can be found on the AlwaysOn Web site at http://alwayson.goingon.com/permalink/post/27959

"Thank you to Tony Perkins and the Always On team for this prestigious recognition," said Frank Barbieri, CEO and founder of Transpera. "Transpera remains committed to bringing innovation and relevant, sharable video experiences to the mobile phone, as well as opening new channels for content owners, advertisers and carriers."

About Transpera

Transpera provides the industry's first comprehensive platform for monetizing Web videos on mobile phones. Powering mobile video channels for such powerful internet video brands as CBS News, Associated Press, Revision3, Break.com, maniaTV, eBaumsworld and Putfile, Transpera provides online content owners, network operators and advertisers the tools to capitalize on the exploding mobile video market. Through the company's patent-pending platform and bridging technology, Transpera is the only company to connect all the necessary pieces for optimizing the monetization of mobile video content. Transpera provides video content and brand owners with the ability to instantly mobilize and distribute video to mobile phone users based on their interests and communities, enhance on-deck video offerings for network operators and provide brand owners and advertisers with a direct and targeted route for marketing to their target audiences. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Intel Capital, Flybridge Capital (formerly IDG Ventures) and First Round Capital Ventures. For more information, visit www.transpera.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, OnHollywood, OnMedia, GoingGreen, NordicGreen, and Venture Summit East and West) and quarterly print 'blogozine'. No other media brand has dared to create such open interaction with its readers and event participants.

The names of companies mentioned herein are trademarks of their respective owners and should be treated as such. Transpera is a registered trademark of Transpera, Inc.

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