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Press Release

January 13, 2010 - CBS Mobile and CBS Television Stations Announce 13 Stand-Alone Local News Apps for iPhone; Transpera Powers Video and Pre-Roll Ad Capabilities

 

CBS MOBILE AND CBS TELEVISION STATIONS ANNOUNCE STAND-ALONE LOCAL NEWS APPS FOR IPHONE AND IPOD TOUCH

Free CBS-Owned TV Station Apps Feature Latest Local News Headlines, Breaking National and Global News, Video and Twitter Updates

SAN FRANCISCO, January 13 - CBS Mobile and CBS Television Stations today announced that stand-alone news apps for CBS-owned television stations in 13 markets are now available from the App Store. The free apps for iPhone and iPod touch users deliver the latest local news headlines and stories, full length on-demand video, slide shows and Twitter updates from news anchors and reporters at local CBS Television Stations. In addition to the dedicated local content, the apps connect users with breaking CBS News stories and on-demand video from across the nation and around the globe.

“We are extremely proud of our television stations’ best-in-class local news content and are pleased to work with CBS Mobile to significantly expand the distribution of our product through these wonderful new applications,” said Peter Dunn, President, CBS Television Stations. “Given the continuing explosion in iPhone and iPod touch use, we look forward to providing valuable local news and information to even more people in more places through these apps.”

“The CBS Television Stations applications are a logical extension of our CBS News app; they give us the chance to engage users at a grass roots level and expose them to the news that matters to them the most,” said Rob Gelick, Senior Vice President and General Manager of CBS Mobile. “These apps are also a great way for us to extend the CBS brand and provide users with a new and convenient way to discover and experience the depth of our local news coverage.”

Features of the stand-alone apps include:

· Latest Local News Headlines and Stories from CBS-Owned TV Stations in 13 Markets: Branded apps feature local news, sports and features for CBS-owned stations across the nation, including WCBS-New York, KCBS/KCAL-Los Angeles, WBBM-Chicago, KYW-Philadelphia, WBZ-Boston, KPIX-San Francisco, KTVT-Dallas/Fort Worth, WCCO-Minneapolis/St. Paul, WFOR-Miami, KCNC-Denver, KOVR-Sacramento, KDKA-Pittsburgh and WJZ-Baltimore.

· Full News Video Integration: View on-demand video news coverage from your favorite local market reporters, and from CBS News.

· Local Geo-Targeted Weather: Real time and extended weather forecasts targeted automatically by each user’s location. Users can also check weather conditions in other cities.

· National and Global Breaking News from CBS News: The latest breaking news and on-demand video throughout the day from CBS News reporters across the globe.

· Twitter Feeds: Insights and breaking news from anchors and reporters in local markets. Users can also navigate by topic through the unique “News Trends” section—a collection of the top stories from feeds across Twitter.

CBS Mobile partnered with Treemo Labs (http://www.treemolabs.com) to develop the application, and Transpera (http://www.transpera.com) to power the video and pre-roll ad capabilities in the application.

The CBS Television Stations apps are now available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/. Users can search for their favorite local station app based on the branding for the CBS-owned television station in their area.

About CBS Mobile

CBS Mobile, a unit of CBS Interactive Inc., is charged with building CBS Corporation's wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television. As part of this mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation's first mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some of the nation's largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world's more leading edge mobile technology and ad targeting companies. CBS Corporation is the parent company of CBS Interactive Inc.

About CBS Television Stations

CBS Television Stations consists of 29 stations, including 16 that are part of the CBS Television Network and 13 that are affiliated with The CW Network, MyNetworkTV, or operate as independents. Among its stations are WCBS-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), WBZ-TV and WSBK-TV (Boston), KPIX-TV and KBCW-TV (San Francisco), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WCCO-TV (Minneapolis), WTOG-TV (Tampa-St. Petersburg), WFOR-TV and WBFS-TV (Miami), KCNC-TV (Denver), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), WGNT (Norfolk), as well as satellite stations KCCO-TV (Alexandria, MN) and KCCW-TV (Walker, MN).

* * *

Contacts:

Tamara Woods (CBS Mobile) 415-344-2381 Tamara.Woods@cbs.com

Mike Nelson (CBS Television Stations) 818-655-2156 MNelson3@cbs.com

 

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