Transpera

Press Release

October 14, 2008 - Fox Reality Channel Launches First Reality TV Mobile Video Service on iPhone

LOS ANGELES, CA -- Fox Reality Channel, the only all-reality, all-the-time cable and satellite network, heats up this fall with the debut of the first Apple® iPhone™ mobile video service to feature reality-only content. The mobile service is aimed at keeping the legions of reality fans engaged and passionate, by enabling them to access unscripted programming anytime and anywhere. It is the first and only service to deliver mobile video for Fox Reality Channel, and includes opportunities for targeted, dynamic mobile advertising. Fox Reality Mobile is available now, and can be directly accessed on iPhones™ and smartphones either online via www.foxreality.com or via mobile URL http://mvideo.foxreality.com.

Mobile users will have the opportunity to view behind-the-scenes clips, and bonus content from Fox Reality Channel Original Series, “Battle of the Bods”, “2008 Fox Reality Channel Really Awards”, “Solitary”, “The Academy”, “Gimme My Reality Show!”, “Reality Binge”, and “Night Club Confessions” to name a few. In addition, users will be able to share their favorite video content mobile-to-mobile with a “Send-to-Friend” feature, as well as save their favorites and search for more Fox Reality Channel videos.

The mobile video content is made possible through the use of Transpera’s Bridge System and advertising platform, which couples content and targeted ads to make the experience seamless for the user, and offers advertisers the ability to imbed their messages in a variety of formats.

“Giving the reality fan access anywhere on their terms is our goal. Given the ease of use of the iPhone™, combined with the ad delivery abilities of Transpera, we believe that the experience of the user will be exceptional,” said Ed Skolarus, Vice President, Business and Operations, Fox Reality Channel. “Reality fans everywhere will receive real-time updated information along with new and exciting reality content on a daily basis making the service a must have.”

“We’re thrilled to work with Fox Reality Channel and believe by blending video delivery with seamless ad integration, mobile users will come away with an enjoyable video experience that partners can monetize,” said Frank Barbieri, founder and CEO of Transpera.

ABOUT FOX REALITY CHANNEL

Fox Reality Channel launched in May 2005, to become the first destination for lovers of unscripted programming. Fox Reality Channel is the only all-reality, all-the-time television channel featuring compelling original programming, never-before-seen U.S. premieres of international reality hits, and network favorites, with RealityRevealed segments providing exclusive interviews and insights into reality’s most memorable moments. Fox Reality’s programming is available to over 40 million subscribers and can be accessed via broadband, mobile devices and other digital platforms such as iTunes® and Hulu. For more information on Fox Reality Channel programs and schedules, please visit.foxreality.com.

ABOUT TRANSPERA

Transpera provides the industry’s first comprehensive platform for monetizing Web videos on mobile phones. The company's patent-pending advertising platform and bridging technology, provide online content owners, network operators and advertisers with a turnkey solution that connects all the necessary pieces involved in a successful and profitable mobile video deployment. Powering mobile video channels for such respected internet video brands as MTV Networks, Discovery Networks, Fox Reality Channel, the Travel Channel, CBS News, Associated Press, Accuweather, Revision3, Next New Networks, Break.com, maniaTV, eBaumsworld, Zoovision and more, Transpera is quickly building the largest free mobile video network in North America. Transpera provides video content and brand owners with the ability to instantly mobilize and distribute video to mobile phone users based on their interests and communities, enhance on-deck video offerings for network operators and provide brand owners and advertisers with a direct route for marketing to their target audiences. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Flybridge Capital (formerly IDG Ventures,) Intel Capital, and First Round Capital Ventures. For more information, visit www.transpera.com.

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