Transpera

Press Release

March 04, 2008 - iPhone Optimized

TRANSPERA OPTIMIZES ITS BRIDGE SYSTEM FOR DELIVERY OF WEB VIDEO AND ADS TO THE iPHONE

New Package Builds on the Company’s Complete Platform, Allowing for the Highest Quality Mobile Video Experience Possible

Santa Monica, Calif., -- Mar. 4, 2008 – Transpera, which provides the first comprehensive platform to monetize Web video on mobile phones, today announced the launch of a new iPhone™ optimization package for its Bridge™ System to coincide with the expected release of the iPhone Software Developers’ Kit (SDK) this week. The package allows for distribution of Web videos and targeted advertisements to the iPhone, and represents another way Transpera works with its partners to deliver a dynamic mobile video experience to consumers.

The iPhone-specific optimization package caters to the unique video playback capabilities of the device, including:

• Dynamic ad insertion and delivery – Web videos and the accompanying Transpera “Peek” pre-roll videos, which are 5-10 second ads targeted to specific user demographics and behaviors, are encoded at bit-rates specific to the iPhone, to maximize the playback experience.

• Support for the native QuickTime® Player – videos and ads delivered to the iPhone on the Bridge System are encoded for, and automatically launch the native QuickTime player.

• Video designed specifically for the iPhone’s touch screen and screen size – optimization for the iPhone means delivering video designed exclusively for its screen size and touch-screen capabilities and providing users with a custom home-screen icon and larger thumbnails for quick access to mobile videos from each content source.

According to industry analysts, mobile video subscribers increased by 40 percent in the first three quarters of last year, and continue to grow at a steady rate. To capitalize on this growth, Transpera blends a rich video and community experience with seamless ad integration on any device. In addition to optimizing video content and playback specifically for the iPhone, Transpera’s optimization package can be modified for use with almost any of today’s smart phones.

“The iPhone has quickly become an integral part of the mobile landscape, and Transpera is thrilled to announce it is now an integral part of the Bridge System,” said Nick Glassman, co-founder and vice president of product at Transpera. “It is important for Transpera to cater to the iPhone user and great fun to build a product tailor-made for the iPhone’s unique video delivery capabilities and next-generation interface.”

The Bridge System, which is Transpera’s Web-to-mobile platform, is the first to effectively monetize the delivery of Web video to mobile phones by bringing online content owners together with carriers and advertisers. With both a mobile video content and advertising delivery platform, Transpera’s Bridge System provides superior targeting for companies looking to connect with the coveted iPhone user. Transpera recently announced a partnership with Break.com, allowing users to utilize functions such as ‘Send to Mobile’ or ‘Send to Friend’ from the online or WAP interfaces. Transpera optimizes the Break mobile video service for the iPhone and nearly all other handsets on the market.

About Transpera

Transpera is a leading provider of mobile video services in North America, delivering a complete and innovative solution for online content owners, network operators and advertisers to capitalize on the exploding mobile video market and build new ways for mobile consumers to communicate. Through the company's patent-pending platform and bridging technology, Transpera is the only company to connect all the necessary pieces for optimizing the monetization of mobile video content. Transpera provides video content and brand owners with the ability to instantly mobilize and distribute video to mobile phone users based on their interests and communities, enhance on-deck video offerings for network operators and provide brand owners and advertisers with a direct route for marketing to their target audiences. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Intel Capital, IDG Ventures and First Round Capital Ventures. For more information, visit www.transpera.com.

The names of companies mentioned herein are trademarks of their respective owners and should be treated as such. Transpera is a registered trademark of Transpera, Inc.

Media Contact:
Allison Vano
Concept Communications
allison@conceptpr.net
858-722-5616

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