Transpera

Press Release

July 08, 2009 - Michael Jackson News And Events Spike Mobile Video Traffic, Transpera Reports Data

San Francisco, Calif., -- July 8, 2009 -- Transpera, the largest mobile video delivery and ad-network in North America, today announced performance data revealing the impact of Michael Jackson’s passing on mobile video consumption. Transpera reports immediate spikes in mobile video views across sites within their mobile network where Michael Jackson news, video and information was available. Transpera reports a 108% increase in video views on sites with Jackson content during the June 25th announcement of Michael Jackson’s death. On July 7, 2009, the day of Jackson’s memorial service, mobile video views surged 88% above video view norms for sites that carried Jackson content.

The spike in video views confirms the growing popularity of the mobile device as a mean to access time-sensitive news and information. According to a Q109 report by comScore, Inc., a leader in measuring the digital world, the number of people accessing the mobile Web doubled from January 2008 to January 2009. In fact, 35 percent of those mobile Web users in did so daily.

“The concept of having to wait for ‘film at 11’ is a thing of the past as audiences look to their mobile phones to access video clips of breaking news, celebrity and entertainment updates, sports highlights and more,” said Frank Barbieri, CEOO and founder of Transpera. “As the nation mourns the passing of an entertainment icon, they turn to video on their mobile to stay informed and feel connected, anytime, anywhere.”

Other Press Releases

• Transpera Announces E*TRADE FINANCIAL as the Latest Customer of its Mobile Video Advertising Services
  Release Date: February 10, 2010 Read More

• Transpera Supports iPad with Highest Performing Mobile Video Brand Advertising
  Release Date: January 28, 2010 Read More

• Transpera Selected by AlwaysOn as an OnMedia Top 100 Winner
  Release Date: January 14, 2010 Read More

• CBS Mobile and CBS Television Stations Announce 13 Stand-Alone Local News Apps for iPhone; Transpera Powers Video and Pre-Roll Ad Capabilities
  Release Date: January 13, 2010 Read More

• Katie Couric iPhone App Arrives, Video Capabilities and Video Ads Powered by Transpera
  Release Date: January 08, 2010 Read More

• Transpera Wins RCR Wireless Ecosystem Award for Content and Mobile Marketing
  Release Date: December 16, 2009 Read More

• Transpera and SHOWTIME Win DPAC Award for Best Branded Mobile App
  Release Date: December 10, 2009 Read More

• CBS MOBILE LAUNCHES CBS NEWS APP FOR THE iPHONE AND iPOD TOUCH
  Release Date: October 15, 2009 Read More

• Transpera Nominated As 2009 Mobile Excellence Award Finalist For Best Mobile Video Technology
  Release Date: October 12, 2009 Read More

• SHOWTIME LAUNCHES FREE iPHONE APP WITH TRANSPERA
  Release Date: October 06, 2009 Read More

• TRANSPERA ANNOUNCES PRESIDENT AND CHIEF OPERATING OFFICER, JASON WEISBERGER
  Release Date: September 29, 2009 Read More

• Transpera Takes Take Top Honors at MOBI Awards for Colbert Nation Mobile Web Site
  Release Date: September 17, 2009 Read More

• Robert Perkins and Jeff Ballowe Join Transpera's Board of Directors
  Release Date: September 01, 2009 Read More

• Video Views on msnbc.com Mobile Properties Climb
  Release Date: August 03, 2009 Read More

• Data Shows New Breed of Mobile Media Consumers
  Release Date: July 29, 2009 Read More

• Transpera Named AlwaysOn Global 250 Winner
  Release Date: July 16, 2009 Read More

• Michael Jackson News And Events Spike Mobile Video Traffic, Transpera Reports Data
  Release Date: July 08, 2009 Read More

• Entrepreneur Magazine Names Transpera One of the Nation's 100 Companies to Watch in 10 Hot Industries
  Release Date: May 27, 2009 Read More

• The Rachel Maddow Show Launches iPhone and iPod Touch App
  Release Date: May 15, 2009 Read More

• Msnbc.com Mobile Now Showing Video
  Release Date: March 11, 2009 Read More

• Showtime Emmy Campaign Goes Mobile with Transpera
  Release Date: March 04, 2009 Read More

• Msnbc.com and The Weather Channel Offer Mobile Video Services Through Transpera
  Release Date: January 13, 2009 Read More

• Transpera Honored with Mobile Excellence Award, "Best Innovator, Mobile Entertainment"
  Release Date: December 10, 2008 Read More

• Transpera Closes $8.25 Million in Series B Financing
  Release Date: November 13, 2008 Read More

• Fox Reality Channel Launches First Reality TV Mobile Video Service on iPhone
  Release Date: October 14, 2008 Read More

• Ford Motor Co. Rolls Out Mobile Video Ad Campaign with Transpera
  Release Date: October 06, 2008 Read More

• Web Widgets Meet Mobile Video as Clearspring and Transpera Join Forces
  Release Date: September 23, 2008 Read More

• Transpera signs MTV, Discovery, Accuweather, Travel Channel and Next New Networks
  Release Date: September 08, 2008 Read More

• AlwaysOn Global 250 Winner
  Release Date: July 17, 2008 Read More

• maniaTV Goes Mobile
  Release Date: June 13, 2008 Read More

• Transpera Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner
  Release Date: June 02, 2008 Read More

• Associated Press Selects Transpera to Deliver Mobile News Network's Video and Video Advertising
  Release Date: April 28, 2008 Read More

• The ZVUE Network Goes Mobile
  Release Date: April 09, 2008 Read More

• Alltel Wireless launches Alltel Social Video
  Release Date: March 26, 2008 Read More

• Revision3 Launches Mobile Video Services with Transpera
  Release Date: March 11, 2008 Read More

• iPhone Optimized
  Release Date: March 04, 2008 Read More

• Transpera and Break.com Team To Mobilize Online Videos
  Release Date: January 23, 2008 Read More

• Transpera Brings New "Peek" Pre-Roll Ads to Mobile Video
  Release Date: November 05, 2007 Read More

• Advertising and Media Executives Join Transpera Team
  Release Date: October 02, 2007 Read More

• Nick Glassman Joins Transpera Executive Team
  Release Date: August 08, 2007 Read More

• Transpera Reshapes Mobile Video
  Release Date: July 24, 2007 Read More