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Mobile entertainment technologies

Press Release

August 08, 2007 - Nick Glassman Joins Transpera Executive Team

Qualcomm MediaFLO leader joins as Vice President of Product Development

Santa Monica, Calif., Aug. 8, 2007 – Transpera, a next generation mobile video company that helps businesses create mobile video experiences and generate new revenue, announced today that mobile video veteran Nick Glassman has joined the company’s executive team as Vice President of Product Development. In this role, Glassman will drive the company’s content and advertising product and service strategy.

Transpera creates the most personal video experience in mobile - helping people enjoy their favorite online video on their phones, send online video directly to their handsets, post video from their phones directly to the Web, and share video with friends and family - all with the widest possible handset and network combinations.

With more than 15 years in the entertainment and mobile media industries, Glassman has supervised the design, development, launch, and operation of new media services in almost every platform, including mobile, interactive television, and the Web. Glassman joins Transpera from MediaFLO USA, Inc., a subsidiary of QUALCOMM, where he served as Executive Producer, managing the day to day production of the live video service, including content provider integration and designing and developing service prototypes. Glassman served as one of the first members of MediaFLO USA. He has also managed consumer applications at PacketVideo, the mobile video company, and held senior positions with Excite, Inc., Moxi Digital and Silicon Graphics. He began his career at Pixar Animation Studios working on the groundbreaking animated feature, Toy Story.

“Users want to create personalized video experiences on their cell phones, and most importantly, they want to share them with their friends,” said Glassman. “'Transpera makes personalized mobile video easy to watch and easy to share. I am proud to be a part of the wave of innovation Transpera brings to the market.”

“We’re thrilled to have Nick on board,” notes Transpera CEO Frank Barbieri. “With his extensive experience supervising the design, development, and launch of video services in wireless he’s clearly at the forefront of knowing what consumers want and need in the next generation of mobile entertainment and community.”

About Transpera

Transpera helps businesses create mobile video experiences and generate new revenue. With Transpera’s Bridge System, users program their own channels, enjoy deep integration with their favorite online video sites and share those experiences with friends and family. The company provides online video publishers with an easy way to add a rich mobile experience for their users, and in doing so, extend their brands to mobile while generating new, highly targeted mobile advertising inventory and subscription content services. For mobile operators Transpera provides easy ways to package and aggregate online video companies on deck to generate new value-added data services and subscription opportunities. And for advertisers the company provides high value reach to lucrative mobile audiences with positive and compelling inventory that consumers repeatedly use and distribute to their friends, family, and colleagues. Transpera investors include Intel Capital, IDG Ventures and First Round Capital. Read more at www.transpera.com.

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