Transpera

Press Release

March 11, 2008 - Revision3 Launches Mobile Video Services with Transpera

Revision3 Mobile Brings Popular Shows to Mobile Phones Everywhere

Santa Monica, Calif., -- Mar. 11, 2008 -- Transpera, which provides the first comprehensive platform to monetize Web video on mobile phones, announced today the launch of the new mobile Web service from Revision3, the TV network for the Internet generation. Revison3 content has something for everyone, from technology and video game enthusiasts to music and comic book fans. Revision3 shows will now be optimized for any mobile platform allowing mobile users to directly access any Revision3 program, including The Digg Reel, The GigaOM Show and Tekzilla, by visiting http://m.revision3.com/.

Powered by Transpera, Revision3 Mobile encourages a community-oriented environment, which allows Revision3 Mobile viewers to easily browse and share their favorite shows with the click of a button. Revision3 chose to work with Transpera because of the company’s ability to easily extend their brand to a larger number of mobile platforms and help to integrate the right features for a compelling mobile Web experience. Additionally, Transpera helps monetize the process of getting Web content to mobile phones by coupling content with ads that are perfectly matched to the mobile user.

“Our shows enjoy tremendous popularity, with more than 30 million downloads to date, so it made perfect sense to extend our reach even further by optimizing the quality of the experience that mobile phone users have,” said Jim Louderback, CEO of Revision3. “Transpera’s platform appealed to us because it provides everything we are looking for, from simplicity in integration to monetizing the Web-to-mobile transaction and allowing us to extend the Revision3 brand.”

Revision3 Mobile is compatible with the latest video-capable phones including the iPhone, with support from all major network operators.

In addition to powering mobile Web video, Transpera provides mobile advertisers with superior targeting based on contextual relevance and data rich models built on mobile usage and consumption. Revision3’s diverse programming facilitates Transpera’s ability to connect advertisers looking to reach a specific demographic, opening up additional revenue opportunities for all parties.

“Partners like Revision3 provide diverse video content, which in turn appeals to advertisers trying to capitalize on the lucrative mobile market,” said Frank Barbieri, founder, chairman and chief executive officer of Transpera. “We are excited to build a mobile video service for Revision3, as their popular Web content is exactly the type of video that mobile audiences crave.”

About Revision3
Revision3 is the first media company that gets it. Born from the Internet, Revision3 is a TV network for the web, creating and producing shows for a new audience: passionate fans who want to watch shows about technology, modern culture and music that entertain, educate and help to expand their life experiences.

With more than 35 million downloads, Revision3’s shows can be found everywhere from Revision3.com to a wide range platforms, including Apple iTunes, Bittorrent, DivX, YouTube, and PyroTV. Shows can be watched on any device, from a cell phone to an iPod Nano, on a computer or a TV.

The company was founded in 2005 by technology visionaries Kevin Rose, Jay Adelson and David Prager; because they couldn’t find anything they wanted to watch on traditional television. The company is now led by Internet TV pioneer Jim Louderback.

About Transpera

Transpera is a leading provider of mobile video services in North America, delivering a complete and innovative solution for online content owners, network operators and advertisers to capitalize on the exploding mobile video market and build new ways for mobile consumers to communicate. Through the company's patent-pending platform and bridging technology, Transpera is the only company to connect all the necessary pieces for optimizing the monetization of mobile video content. Transpera provides video content and brand owners with the ability to instantly mobilize and distribute video to mobile phone users based on their interests and communities, enhance on-deck video offerings for network operators and provide brand owners and advertisers with a direct route for marketing to their target audiences. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Intel Capital, IDG Ventures and First Round Capital Ventures. For more information, visit www.transpera.com.

The names of companies mentioned herein are trademarks of their respective owners and should be treated as such. Transpera is a registered trademark of Transpera, Inc.

Transpera Contact:
Allison Vano
Concept Communications
allison@conceptpr.net
858-722-5616

Revision3 Contact:
Ariana Nash
K/F Communications
Ariana@kfcomm.com
415-255-6513

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