Transpera

Press Release

September 01, 2009 - Robert Perkins and Jeff Ballowe Join Transpera's Board of Directors

Former Presidents of Chiat/Day New York and Ziff-Davis Interactive Media Division, Respectively, Bring Media and Brand Leadership to Transpera

San Francisco, CA – September 1, 2009 – Transpera, the largest mobile video delivery and ad network in North America, today announced the addition of two new members to its Board of Directors, media industry veterans Robert Perkins and Jeff Ballowe. They join fellow board members Frank Barbieri, CEO and founder of Transpera, Jeffrey Bussgang, General Partner of Flybridge Capital Partners and Jeff Schrock, Investment Director for Intel Capital.

Robert Perkins is a key choice to serve on Transpera’s Board of Directors, bringing a deep history and expertise in managing several global brands to the company. Perkins’s distinguished career includes leadership roles such as Chief Marketing Officer of Pizza Hut, and Calvin Klein, where he was SVP, to name a few. Perkins formerly served as President of the Chiat/Day New York advertising agency, where he was responsible for managing media and growth for several leading brands. He has held senior marketing and communication positions with the US Chamber of Commerce and served as Finance Director of the Republican National Committee.

Perkins is currently President of Consensus Research Group, providing global strategic research and consulting for leading consumer brands as well as companies within the media and financial sectors.

“It’s a great time for marketers to seize the opportunity that mobile video offers as an effective and efficient way to reach audiences, especially in these challenging economic times,” said Robert Perkins. “There’s no denying the opportunities that mobile video presents. I’m proud to serve on Transpera’s board, as they continue to demonstrate leadership and deliver results in the market.”

Jeff Ballowe’s distinguished 11-year career as President of Ziff-Davis’s Interactive Media Division makes him another valuable addition to Transpera’s Board of Directors. During his time at Ziff-Davis, Ballowe also served as Publisher of PC MAGAZINE; EVP and Group Publisher of several magazines; managed ZD's large account network sales group; and led the launches of 5 magazines in the US and Europe, ZDNet on the Web, ZDTV (became TechTV), and the initial ZD/Softbank investment in Yahoo!. Ziff-Davis awarded Mr. Ballowe one of only two Lifetime Achievement Awards it had bestowed and was named one of FOLIO MAGAZINE's “40 To Watch” American publishing executives. He currently serves on the boards of Onvia and OnQueue Technologies and as an advisor to a variety of start-ups including Iconology, Anvato, and IncentAlign.

“I’ve been following Transpera’s steady progress since 2007 and am proud to join its board of directors,” said Ballowe. “I’m inspired by the commitment of the Transpera team to bring quality video experiences to mobile. They’re clear leaders in the space, providing the kinds of video experiences that consumers crave, as well as real value for content owners and brand marketers.”

Transpera has fulfilled its mission to build the largest mobile video delivery and ad network in North America, consisting of the industry’s premium video publishers and brand advertisers. Transpera powers mobile video channels for AccuWeather.com, CBS News, Discovery Communications, Fox Reality Channel, Msnbc.com, MTV Networks, SHOWTIME, Travel Channel, The Weather Channel and others. The company offers targeted, dynamic mobile advertising into the mobile channels. Among the mobile ad avails are targeted 15 second Peek™ pre-roll video coupled with display advertising, that are uniquely suited for the mobile user. Transpera was most recently acknowledged as a “Company to Watch” in Entrepreneur’s 2009 issue of “100 Brilliant Companies” as well as an AlwaysOn Global 250 Winner for 2009.

“The entrepreneurial work, strategic vision, and media leadership offered by both Jeff Ballowe and Bob Perkins are a huge asset to the company,” said Frank Barbieri, CEO and founder of Transpera. “We’re thrilled by their show of support, and are honored to have them contribute their wisdom and ideas to our company.”

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