Transpera

Press Release

September 29, 2009 - TRANSPERA ANNOUNCES PRESIDENT AND CHIEF OPERATING OFFICER, JASON WEISBERGER

San Francisco, CA – September 29, 2009 – Transpera, the largest mobile video delivery and ad network in North America, announces today the appointment of Jason Weisberger to the newly created position of President and COO.

Weisberger joins Transpera from Federated Media, where he was Chief Operating Officer. He brings more than 15 years of leadership in technology environments ranging from early-stage venture-backed start-ups to multinational telecommunications giants. Prior to his service at Federated Media, Mr. Weisberger held leadership positions at Cable & Wireless, Digital Island and SoftAware Networks.

“Transpera has become the clear leader in mobile video,” said Weisberger. “Mobile technologies are developing at light-speed. This is an incredible medium for advertisers that allows for deeper engagement and more focus on each campaign by the targeted audience.”

Weisberger will be responsible for day-to-day operating activities, including management and performance of Transpera, financial goal management and growth of products and services.

“As our business and revenue really start to scale, Jason’s successful track record is a huge asset for our company,” said Frank Barbieri, chairman, founder and CEO of Transpera. “We’re honored that he’s taking an active role in shaping Transpera’s future and our team looks forward to his leadership.”

Transpera has fulfilled its mission to build the largest mobile video delivery and ad network in North America, consisting of the industry’s premium video publishers and brand advertisers. Transpera powers mobile video channels for AccuWeather.com, CBS News, Discovery Communications, Fox Reality Channel, Msnbc.com, MTV Networks, SHOWTIME, Travel Channel, The Weather Channel and others. The company offers targeted, dynamic mobile advertising into the mobile channels. Among the mobile ad avails are targeted 15 second Peek™ pre-roll video coupled with display advertising, that are uniquely suited for the mobile user. Transpera was most recently awarded a MOBI Award for “Best Mobile Website” for the Colbert Nation mobile site, as well as acknowledged as a “Company to Watch” in Entrepreneur’s 2009 issue of “100 Brilliant Companies.”

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