Transpera

Press Release

April 09, 2008 - The ZVUE Network Goes Mobile

SAN FRANCISCO, Calif., April 9, 2008 -- ZVUE Corporation (NASDAQ: ZVUE) a global digital entertainment company, today announced that it has partnered with Transpera, provider of the first comprehensive platform to monetize Web video on mobile phones. Using the Transpera platform, ZVUE Network’s web sites are now available to be enjoyed on-the-go on cell phones and other mobile devices. Viewers of ZVUE Network sites eBaum’s World and Putfile can send their favorite videos from those sites to mobile devices, such as iPhones, Windows Mobile phones and other video-capable devices, and view videos on those devices. In addition, mobile device users can directly access the ZVUE Network through the browsers on their mobile phones at http://m.ebaumsworld.com and http://m.putfile.com.

Through this partnership, ZVUE offers its viewers the ability to share video from one mobile device to another, search for videos, receive notifications of new videos, forward videos between mobile devices and other social networking features. These features will allow ZVUE to offer advertisers new ways of reaching the ZVUE Network audience on their mobile devices as well as through the ZVUE Network.

“We are committed to providing entertainment to our viewers on whatever device they chose and to providing advertisers with innovative and effective ways of reaching those viewers,” said Jeff Oscodar, president and chief executive officer of ZVUE Corporation. “By using the Transpera platform, we are enabling the ZVUE Network audience to view and share great professional and user-generated content on their mobile devices while providing a channel for our advertising partners to communicate with those users. We have now extended the reach of our constantly expanding library of content to the vast mobile community and opened up new revenue opportunities.”

"The evolution of the mobile market has created new channels and opportunities for publishers to reach a greater audience and monetize their content in a new way,” said Frank Barbieri, founder, chairman and chief executive officer at Transpera. “We are very excited to work with ZVUE to create new mobile video services for the millions of ZVUE Network users.”

About ZVUE Corporation

ZVUE Corporation (NASDAQ: ZVUE) is a global digital entertainment company. Its ZVUE Network (comprised of eBaumsWorld.com, Putfile.com , Holylemon.com , UnOriginal.co.uk , YourDailyMedia.com , Dorks.com , FunMansion.com and ZVUE.com ) is consistently among the top-five companies providing user-generated video online and ranked in the top 50 online entertainment companies overall by comScore. ZVUE™ personal media players are mass-market priced and currently available for purchase online and in Wal-Mart stores throughout the U.S. For more information, visit www.zvue.com.

ZVUE, HandHeld Entertainment, eBaum’s World, ZVUE Networks, eBaumsWorld.com, Putfile.com, Holylemon.com, UnOriginal.co.uk, YourDailyMedia.com, Dorks.com, FunMansion.com, ZVUE.com and ZVUE are trademarks of ZVUE Corporation. All other trademarks are property of their respective owners.

About Transpera

Transpera is a leading provider of mobile video services in North America, delivering a complete and innovative solution for online content owners, network operators and advertisers to capitalize on the exploding mobile video market and build new ways for mobile consumers to communicate. Through the company's patent-pending platform and bridging technology, Transpera is the only company to connect all the necessary pieces for optimizing the monetization of mobile video content. Transpera provides video content and brand owners with the ability to instantly mobilize and distribute video to mobile phone users based on their interests and communities, enhance on-deck video offerings for network operators and provide brand owners and advertisers with a direct route for marketing to their target audiences. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Intel Capital, Flybridge Capital Partners (formerly IDG Ventures) and First Round Capital Ventures. For more information, visit www.transpera.com.

“Safe Harbor” Statement Under the Private Securities Litigation Reform Act of 1995
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of various factors including the ability of the company to successfully commercialize its new technologies as well as risk factors set forth from time to time in ZVUE Corporation’s filings with the United States Securities and Exchange Commission, including Annual Reports on Form 10-KSB, Quarterly Reports on Form 10-QSB and Current Reports on Form 8-K and other reports filed by the company with the SEC. The company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. As a result, investors should not place undue reliance on these forward-looking statements.

ZVUE MEDIA AND INVESTOR CONTACT:

Scott Wilson, 415-785-7945, ir@zvue.com

TRANSPERA CONTACT:
Allison Vano, Concept Communications, allison@conceptpr.net, 858-722-5616

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