Transpera

Press Release

November 05, 2007 - Transpera Brings New "Peek" Pre-Roll Ads to Mobile Video

Advertising Innovation Supported by JWT/Team Detroit and Fox Reality Channel

Santa Monica, Calif., Nov. 5, 2007 – Transpera, the next generation mobile video company that helps businesses create mobile video experiences and generate new revenue, today announced the availability of new “Peek” pre-roll video advertising for the mobile video market. The innovative advertising unit allows brands to easily take advantage of two of the hottest media trends today – the proliferation of mobile video devices and the popularity of emerging social media.

“Peek” pre-rolls are 5-10 second mobile video ads, targeted based on content usage and demographics, and inserted server side in real-time to ensure rapid delivery with no lengthy rebuffering. With both a mobile video content delivery platform and an advertising platform, Transpera’s system provides superior targeting and user experiences in the mobile video market.

“Mobile audiences are consuming content in ‘bites’ commensurate with the time they have, thus in order to get in front of them your messages need to be very short and targeted," said Linda Barrabee, Program Manager for Mobile Research at Yankee Group. "If a consumer sees an ad that is entertaining they’re much more likely to be engaged – but not for long."

Television Networks and advertising firms that are expressing interest in the innovation include ad agency Mindshare/Team Detroit, focused on Ford Motor Co., and Fox Reality Channel, the only all-reality, all-the-time cable network.

“Our brands are always seeking to reach consumers in new, innovative ways and show off their exciting lineup of products,” said Brian Bos, Vice President/Convergence Director, Mindshare - Team Detroit. “Transpera’s Peek pre-roll unit offers the potential for great consumer engagement to an increasingly valuable market.”

Both the mobile video market and the market for mobile advertising are poised for significant growth. Research firm eMarketer predicts the mobile advertising market to reach $14 billion by 2011, marketers and advertisers are looking for innovative ways to integrate mobile channels into their campaigns. Transpera provides tangible benefits for these campaigns, with highly targeted messages, dynamic server-side targeting and insertion, increased audience acceptance and high brand impact.

“As the mobile video market continues to explode, Fox Reality Channel is dedicated to reaching fans of reality on the devices they love, in a way that is consistent with our brand and overall video content efforts,” said Ed Skolarus, Vice President of Business Operations for Fox Reality Channel. “Transpera’s vision to marry an easy to use mobile viral video solution with strong advertising sensibilities will be the next step towards a successful integrated mobile strategy.”

“The fundamental challenge content companies and marketers face today is not only how to take advantage of the tremendous potential of mobile video but also keeping up with the rapid evolution of the mobile industry itself,” said Frank Barbieri, Chief Executive Officer for Transpera. “Transpera helps demystify the opportunities with a video content and advertising platform for major brands and content providers, such as Ford and Fox Reality Channel, that provides an easy to understand solution with consistent and valuable reach to a large and growing market.”

About Transpera

Transpera helps businesses create mobile video experiences and generate new revenue. With Transpera’s Bridge System, users program their own channels, enjoy deep integration with their favorite online video sites and share those experiences with friends and family. The company provides online video publishers with an easy way to add a rich mobile experience for their users, and in doing so, extend their brands to mobile while generating new, highly targeted mobile advertising inventory and subscription content services. For mobile operators Transpera provides easy ways to package and aggregate online video companies on deck to generate new value-added data services and subscription opportunities. And for advertisers the company provides high value reach to lucrative mobile audiences with positive and compelling inventory that consumers repeatedly use and distribute to their friends, family, and colleagues. Transpera investors include Intel Capital, IDG Ventures and First Round Capital. Read more at www.transpera.com.

About Fox Reality Channel

Fox Reality Channel launched May 24, 2005 to become the first destination for lovers of unscripted programming. The channel offers major US network favorites, exclusive international reality programming, Original Series and Specials. Fox Reality Channel offers reality viewers more of their favorite reality programming with RealityRevealed in Primetime with never-before-seen footage, exclusive interviews, behind the scenes secrets and more reality fun. Fox Reality Channel distribution propelled past 35 million subscribers in its second year, becoming one of only four new networks to achieve that feat. Its programming is available on television, broadband, cellular phones and other leading mobile devices. It recently entered into a sweeping deal with Apple® to deliver upcoming original series to iTunes® (excluding American Idol Extra). To get more information on Fox Reality Channel programs and schedules, please visit foxreality.com.

Transpera contact:
Amy Isenberg
Transpera
Amy@transpera.com
310-486-4039

Other Press Releases

• Transpera Honored with Mobile Excellence Award, "Best Innovator, Mobile Entertainment"
  Release Date: December 10, 2008 Read More

• Transpera Closes $8.25 Million in Series B Financing
  Release Date: November 13, 2008 Read More

• Fox Reality Channel Launches First Reality TV Mobile Video Service on iPhone
  Release Date: October 14, 2008 Read More

• Ford Motor Co. Rolls Out Mobile Video Ad Campaign with Transpera
  Release Date: October 06, 2008 Read More

• Web Widgets Meet Mobile Video as Clearspring and Transpera Join Forces
  Release Date: September 23, 2008 Read More

• Transpera signs MTV, Discovery, Accuweather, Travel Channel and Next New Networks
  Release Date: September 08, 2008 Read More

• AlwaysOn Global 250 Winner
  Release Date: July 17, 2008 Read More

• maniaTV Goes Mobile
  Release Date: June 13, 2008 Read More

• Transpera Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner
  Release Date: June 02, 2008 Read More

• Associated Press Selects Transpera to Deliver Mobile News Network's Video and Video Advertising
  Release Date: April 28, 2008 Read More

• The ZVUE Network Goes Mobile
  Release Date: April 09, 2008 Read More

• Alltel Wireless launches Alltel Social Video
  Release Date: March 26, 2008 Read More

• Revision3 Launches Mobile Video Services with Transpera
  Release Date: March 11, 2008 Read More

• iPhone Optimized
  Release Date: March 04, 2008 Read More

• Transpera and Break.com Team To Mobilize Online Videos
  Release Date: January 23, 2008 Read More

• Transpera Brings New "Peek" Pre-Roll Ads to Mobile Video
  Release Date: November 05, 2007 Read More

• Advertising and Media Executives Join Transpera Team
  Release Date: October 02, 2007 Read More

• Nick Glassman Joins Transpera Executive Team
  Release Date: August 08, 2007 Read More

• Transpera Reshapes Mobile Video
  Release Date: July 24, 2007 Read More