Transpera

Press Release

November 13, 2008 - Transpera Closes $8.25 Million in Series B Financing

TRANSPERA CLOSES $8.25 MILLION IN SERIES B FINANCING

Brian Monnin Joins Transpera as Chief Product Officer

Santa Monica, CA – Nov. 13, 2008 – Transpera, provider of the first comprehensive platform to monetize Web video on mobile phones, today announced the completion of its second-round of financing, totaling $8.25 million. Transpera’s steady growth and expansion of its mobile content network and advertising platform, attracted participation from new investors, including Labrador Ventures, who joined the round led by Flybridge Capital Partners. All previous investors, which include Flybridge Capital Partners, Intel Capital and First Round Capital also participated in the round.

Founded in 2007, Transpera has quickly established itself as the leader in mobile video delivery and advertising monetization powering premium information and entertainment brands such as AccuWeather.com®, Associated Press, CBS News, Discovery Communications, Fox Reality Channel, MTV Networks, Travel Channel, Break.com, Revision3, ManiaTV and many more. With that momentum and the additional funding secured by Transpera, the company offers customers and advertisers the only true premium mobile video advertising network in North America with reach and longevity.

“Transpera is demonstrating true leadership in the mobile video market by building an ever-expanding network of premium content partners and delivering innovative, game-changing advertising opportunities,” said Jeff Bussgang, general partner, Flybridge Capital Partners. “We continue to be pleased with their progress in setting a new standard within the mobile video landscape.”

The new round of capital, which includes debt financing from Silicon Valley Bank, a member company of SVB Financial Group, will help the company expand the product line and service customers.

“We’re proud to have earned the respect of so many valued brands and the trust of those who have invested in our company,” said Frank Barbieri, founder and CEO of Transpera. “All indicators are that trying economic times lie ahead, and partners should rest assured that Transpera has the momentum, experience and now the capital to help them succeed for the long run.”

Current data indicated tremendous growth and opportunity for the mobile video market. Last year, total mobile Web users grew by 23 million, and this number will rise at a steady pace. According to Nielsen’s recent Three Screen Report on Television, Internet and Mobile Usage in the US (May 2008), as of Q1 2008, 91 million Americans (36% of all mobile phone subscribers in the U.S.) owned a video-capable phone. In addition, 95 million persons (37% of U.S. mobile subscribers) subscribed to mobile Internet as part of their mobile data plan in Q1 2008, a significant platform for mobile video consumption.

Earlier this month, the company announced milestone achievements which include deals to deploy mobile video services, along with targeted, dynamic mobile advertising, for some of the nation’s most prestigious brands, such as: MTV Networks (MTVN), a unit of Viacom (NYSE: VIA, VIA.B), Discovery Communications, AccuWeather.com®, the Travel Channel, Fox Reality Channel and Next New Networks, as well as the launch of a mobile video advertising campaign from Ford to unveil the 2009 Lincoln MKS.

Transpera Appoints Brian Monnin as Chief Product Officer

In his role as Chief Product Officer, Brian Monnin will be responsible for the product management, design, marketing and product strategy for Transpera. Brian joined the company from Brightcove, where as VP of Publishing Products he led the development of online rich media editing tools for publishers. Prior to joining Brightcove Brian was CEO and co-founder of MetaStories, a rich media editing platform used by major media companies including Discovery Channel, MSN, Yahoo!, Scripps Networks and National Geographic. Brian has been deeply involved in multimedia technologies for the past 15 years. Brian is a former MSNBC.com Senior Producer responsible for interactive content, broadband and ITV strategies on MSNBC.com. Prior to MSNBC.com, Brian spent 3 years at Microsoft as Program Manager creating multimedia programming and developing the small business channel on MSN. Brian is a graduate of Brown University.

“I’m thrilled to become part of the talented team at Transpera,” said Brian Monnin, Chief Product Officer for Transpera. “We’re committed to bringing our video publisher and advertiser partners new opportunities for monetization through a constant stream of innovation, and to ensuring quality mobile video experiences for the user.”

About Transpera

Transpera provides the industry’s first comprehensive platform for monetizing Web videos on mobile phones. The company's award winning mobile video delivery and advertising platform provides online content owners, network operators and advertisers with a turnkey solution that connects all the necessary pieces involved in successful and profitable mobile video deployments. Powering mobile video channels for such premium online video brands as AccuWeather.com®, Associated Press, Break.com, CBS News, Discovery Networks, ebaum’s World, Fox Reality Channel, maniaTV, MTV Networks, Next New Networks, Revision3, Travel Channel, Zoovision and more, Transpera is quickly building the largest free mobile video network in North America. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Flybridge Capital (formerly IDG Ventures), Intel Capital, First Round Capital Ventures, and Labrador Ventures. For more information, visit www.transpera.com.

About Flybridge Capital Partners

Flybridge Capital Partners is an early-stage venture capital firm whose mission is to assist entrepreneurs in growing innovative, global companies. With $560 million under management, the firm is focused on investing in consumer, healthcare and information technology markets and is led by a team with domain expertise and more than half a century of combined experience in venture capital. For more information, visit www.flybridge.com.

About Silicon Valley Bank

Celebrating its 25th anniversary, Silicon Valley Bank is the premier commercial bank for emerging, growth and mature companies in the technology, life science, private equity and premium wine industries. SVB provides a comprehensive suite of financing solutions, treasury management, corporate investment and international banking services to its clients worldwide. Through its focus on specialized markets and extensive knowledge of the people and business issues driving them, Silicon Valley Bank provides a level of service and partnership that measurably impacts its clients' success. Founded in 1983 and headquartered in Santa Clara, Calif., the company serves clients around the world through 27 offices in the U.S. and international operations in China, India, Israel and the United Kingdom. Silicon Valley Bank is a member of global financial services firm SVB Financial Group (Nasdaq: SIVB), with SVB Analytics, SVB Capital, SVB Global and SVB Private Client Services. More information on the company can be found at http://www.svb.com. Silicon Valley Bank Member FDIC and Member Federal Reserve.

# # #

The names of companies mentioned herein are trademarks of their respective owners and should be treated as such. Transpera is a registered trademark of Transpera, Inc.

Other Press Releases

• Entrepreneur Magazine Names Transpera One of the Nation's 100 Companies to Watch in 10 Hot Industries
  Release Date: May 27, 2009 Read More

• The Rachel Maddow Show Launches iPhone and iPod Touch App
  Release Date: May 15, 2009 Read More

• Msnbc.com Mobile Now Showing Video
  Release Date: March 11, 2009 Read More

• Showtime Emmy Campaign Goes Mobile with Transpera
  Release Date: March 04, 2009 Read More

• Msnbc.com and The Weather Channel Offer Mobile Video Services Through Transpera
  Release Date: January 13, 2009 Read More

• Transpera Honored with Mobile Excellence Award, "Best Innovator, Mobile Entertainment"
  Release Date: December 10, 2008 Read More

• Transpera Closes $8.25 Million in Series B Financing
  Release Date: November 13, 2008 Read More

• Fox Reality Channel Launches First Reality TV Mobile Video Service on iPhone
  Release Date: October 14, 2008 Read More

• Ford Motor Co. Rolls Out Mobile Video Ad Campaign with Transpera
  Release Date: October 06, 2008 Read More

• Web Widgets Meet Mobile Video as Clearspring and Transpera Join Forces
  Release Date: September 23, 2008 Read More

• Transpera signs MTV, Discovery, Accuweather, Travel Channel and Next New Networks
  Release Date: September 08, 2008 Read More

• AlwaysOn Global 250 Winner
  Release Date: July 17, 2008 Read More

• maniaTV Goes Mobile
  Release Date: June 13, 2008 Read More

• Transpera Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner
  Release Date: June 02, 2008 Read More

• Associated Press Selects Transpera to Deliver Mobile News Network's Video and Video Advertising
  Release Date: April 28, 2008 Read More

• The ZVUE Network Goes Mobile
  Release Date: April 09, 2008 Read More

• Alltel Wireless launches Alltel Social Video
  Release Date: March 26, 2008 Read More

• Revision3 Launches Mobile Video Services with Transpera
  Release Date: March 11, 2008 Read More

• iPhone Optimized
  Release Date: March 04, 2008 Read More

• Transpera and Break.com Team To Mobilize Online Videos
  Release Date: January 23, 2008 Read More

• Transpera Brings New "Peek" Pre-Roll Ads to Mobile Video
  Release Date: November 05, 2007 Read More

• Advertising and Media Executives Join Transpera Team
  Release Date: October 02, 2007 Read More

• Nick Glassman Joins Transpera Executive Team
  Release Date: August 08, 2007 Read More

• Transpera Reshapes Mobile Video
  Release Date: July 24, 2007 Read More