Transpera

Press Release

October 12, 2009 - Transpera Nominated As 2009 Mobile Excellence Award Finalist For Best Mobile Video Technology

San Francisco, CA – October 12, 2009 -- Transpera, the largest mobile video delivery and ad network in North America, announced today its honor of being named a Finalist for the 2009 Mobile Excellence Award in the “Best Mobile Video Technology” category. Transpera’s steadfast effort in providing innovative ways to blend superior mobile video experiences with rich targeted advertising, and its ongoing success establishing the largest free (ad-supported) mobile video network in North America garnered attention from the MEA judges. The winners will be announced during an industry-wide award ceremony, occurring on Monday, December 7th, 2009 at the Sofitel Hotel in Los Angeles, CA.

The Mobile Excellence Awards, produced by Little Monster Media, was founded to recognize all walks of the mobile ecosystem, and to celebrate the best in mobile media, technology, marketing and entertainment. The Mobile Excellence Award finalists were selected and based upon strategic initiatives & objectives, impact of technology used, creativity, ease of use & reach, and execution & proven market success.

“Transpera’s mobile video technology is as impressive as their leadership and determination to make a difference in the mobile landscape. We salute their accomplishments and are proud to include them among others honored by the Mobile Excellence Award Organization,” said Sarah Miller, CEO , Axis PR & Founder & Chair, Mobile Excellence Awards.

The Transpera Publishing and Advertising Platform couples mobile video with highly engaging advertising such as Transpera’s 5-15 second Peek™ pre-roll video, clickable overlay, and display advertising, that are targeted across a wide array of valuable and attentive mobile viewers.

“It’s an honor to be recognized for our achievements in mobile video technology,” said Frank Barbieri, CEO and founder of Transpera. “This year we’ve made significant progress toward streamlining the process of mobile video delivery for our customers, and providing even more innovative and relevant ways for marketers to reach the coveted mobile audiences.”

The 2009 Mobile Excellence Awards are produced by Little Monster Media and sponsored GoTV Networks, Virgin Mobile, GameStop Digital Ventures, Saffron Digital, Keynote, Azuki Systems, GSMA Mobile Innovation, Wireless Industry partnerships and Showstoppers, Media Sponsors: RCR Wireless, Wireless Week, Billboard, Mobile Marketer, Fierce Mobile, DigiMobJobs, Telemedia, Wireless Watch Japan, Mobilized TV, Fore Arena, and Axis Marketing & PR. Industry Supporters include Mobile Monday, Interactive Television Alliance and Little Monster Media.

Earlier this year, Transpera and its partner Comedy Central were awarded a MOBI Award for “Best Mobile Website” for the Colbert Nation Mobile Web Site, as well as named in Entrepreneur Magazine’s 100 Brilliant Companies issue. This is Transpera’s second time being honored by Mobile Excellence Awards committee.

About Transpera

Transpera is the largest mobile video delivery and ad network in North America, powering mobile video channels for such premium video brands as AccuWeather.com, CBS News, Discovery Communications, Fox Reality Channel, Msnbc.com, MTV Networks, SHOWTIME, Travel Channel, The Weather Channel and more. The company's award winning mobile video delivery and advertising platform provides online content owners, network operators and advertisers with a turnkey solution that connects all the necessary pieces involved in successful and profitable mobile video deployments. Transpera is based in San Francisco, Calif. and is funded by top venture firms Flybridge Capital (formerly IDG Ventures), Intel Capital, First Round Capital, and Labrador Ventures. For more information, visit www.transpera.com.

About Mobile Monday Global Mobile Monday is a global community of mobile industry visionaries, developers and influential executives fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. Among its objectives are to encourage innovation, facilitate networking between early stage and established companies across global borders, share innovative trends, forecasts and best practices with the community, facilitate and create partnerships, and to educate the general public about the mobile industry. About Mobile Excellence Awards

The 2009 Mobile Excellence Awards profiles the latest in mobile entertainment, including media, marketing and technology. We award excellence in execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry. www.mobileXawards.com.

Other Press Releases

• Transpera Announces E*TRADE FINANCIAL as the Latest Customer of its Mobile Video Advertising Services
  Release Date: February 10, 2010 Read More

• Transpera Supports iPad with Highest Performing Mobile Video Brand Advertising
  Release Date: January 28, 2010 Read More

• Transpera Selected by AlwaysOn as an OnMedia Top 100 Winner
  Release Date: January 14, 2010 Read More

• CBS Mobile and CBS Television Stations Announce 13 Stand-Alone Local News Apps for iPhone; Transpera Powers Video and Pre-Roll Ad Capabilities
  Release Date: January 13, 2010 Read More

• Katie Couric iPhone App Arrives, Video Capabilities and Video Ads Powered by Transpera
  Release Date: January 08, 2010 Read More

• Transpera Wins RCR Wireless Ecosystem Award for Content and Mobile Marketing
  Release Date: December 16, 2009 Read More

• Transpera and SHOWTIME Win DPAC Award for Best Branded Mobile App
  Release Date: December 10, 2009 Read More

• CBS MOBILE LAUNCHES CBS NEWS APP FOR THE iPHONE AND iPOD TOUCH
  Release Date: October 15, 2009 Read More

• Transpera Nominated As 2009 Mobile Excellence Award Finalist For Best Mobile Video Technology
  Release Date: October 12, 2009 Read More

• SHOWTIME LAUNCHES FREE iPHONE APP WITH TRANSPERA
  Release Date: October 06, 2009 Read More

• TRANSPERA ANNOUNCES PRESIDENT AND CHIEF OPERATING OFFICER, JASON WEISBERGER
  Release Date: September 29, 2009 Read More

• Transpera Takes Take Top Honors at MOBI Awards for Colbert Nation Mobile Web Site
  Release Date: September 17, 2009 Read More

• Robert Perkins and Jeff Ballowe Join Transpera's Board of Directors
  Release Date: September 01, 2009 Read More

• Video Views on msnbc.com Mobile Properties Climb
  Release Date: August 03, 2009 Read More

• Data Shows New Breed of Mobile Media Consumers
  Release Date: July 29, 2009 Read More

• Transpera Named AlwaysOn Global 250 Winner
  Release Date: July 16, 2009 Read More

• Michael Jackson News And Events Spike Mobile Video Traffic, Transpera Reports Data
  Release Date: July 08, 2009 Read More

• Entrepreneur Magazine Names Transpera One of the Nation's 100 Companies to Watch in 10 Hot Industries
  Release Date: May 27, 2009 Read More

• The Rachel Maddow Show Launches iPhone and iPod Touch App
  Release Date: May 15, 2009 Read More

• Msnbc.com Mobile Now Showing Video
  Release Date: March 11, 2009 Read More

• Showtime Emmy Campaign Goes Mobile with Transpera
  Release Date: March 04, 2009 Read More

• Msnbc.com and The Weather Channel Offer Mobile Video Services Through Transpera
  Release Date: January 13, 2009 Read More

• Transpera Honored with Mobile Excellence Award, "Best Innovator, Mobile Entertainment"
  Release Date: December 10, 2008 Read More

• Transpera Closes $8.25 Million in Series B Financing
  Release Date: November 13, 2008 Read More

• Fox Reality Channel Launches First Reality TV Mobile Video Service on iPhone
  Release Date: October 14, 2008 Read More

• Ford Motor Co. Rolls Out Mobile Video Ad Campaign with Transpera
  Release Date: October 06, 2008 Read More

• Web Widgets Meet Mobile Video as Clearspring and Transpera Join Forces
  Release Date: September 23, 2008 Read More

• Transpera signs MTV, Discovery, Accuweather, Travel Channel and Next New Networks
  Release Date: September 08, 2008 Read More

• AlwaysOn Global 250 Winner
  Release Date: July 17, 2008 Read More

• maniaTV Goes Mobile
  Release Date: June 13, 2008 Read More

• Transpera Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner
  Release Date: June 02, 2008 Read More

• Associated Press Selects Transpera to Deliver Mobile News Network's Video and Video Advertising
  Release Date: April 28, 2008 Read More

• The ZVUE Network Goes Mobile
  Release Date: April 09, 2008 Read More

• Alltel Wireless launches Alltel Social Video
  Release Date: March 26, 2008 Read More

• Revision3 Launches Mobile Video Services with Transpera
  Release Date: March 11, 2008 Read More

• iPhone Optimized
  Release Date: March 04, 2008 Read More

• Transpera and Break.com Team To Mobilize Online Videos
  Release Date: January 23, 2008 Read More

• Transpera Brings New "Peek" Pre-Roll Ads to Mobile Video
  Release Date: November 05, 2007 Read More

• Advertising and Media Executives Join Transpera Team
  Release Date: October 02, 2007 Read More

• Nick Glassman Joins Transpera Executive Team
  Release Date: August 08, 2007 Read More

• Transpera Reshapes Mobile Video
  Release Date: July 24, 2007 Read More