Transpera

Press Release

July 24, 2007 - Transpera Reshapes Mobile Video

Newly funded company lets people view and share videos anywhere

Santa Monica, Calif., July 24, 2007 – Transpera, a pioneering mobile video company, today announced its formation and the availability of its next generation mobile video solution. Led by wireless content industry veteran Frank Barbieri and backed by First Round Capital, IDG Ventures and Intel Capital, Transpera helps businesses create mobile video experiences and generate new revenue. The company creates the most personal video experience in mobile, helping people enjoy their favorite online video on their phones, send on-line video directly to their handsets, post video from their phones directly to the Web, and share video with friends and family.

"Transpera is coming to the market at the perfect time," says Julien Blin, a Research Analyst covering Wireless and Mobile Communications at IDC. "More and more consumers are creating and sharing online videos at the same time the mobile device category is fragmenting. Transpera is bridging that gap," Blin adds. "In the next few years, the explosion in the online social video market should translate to the mobile arena, and Transpera is poised to be a key technology enabler in this space."

Transpera delivers on this promise with a mobile video system that is powerful and sophisticated, yet extremely easy to use. Consumers enjoy a seamless experience as they move between online and mobile screens and get personalized alerts and recommendations as the system learns their preferences and tailors content channels to match.

“People increasingly expect video experiences on their mobile devices to match what they get online,” said Barbieri, “And they want to be able to watch wherever they are and share with whomever they’d like.”

All this functionality is delivered by Transpera’s BridgeTM System: a comprehensive, reliable and easy to use mobile video delivery and advertising platform. The Bridge System allows online publishers and mobile operators to rapidly deploy mobile video services, monetize those services with advertising and subscriptions, and seamlessly tie Web and mobile video experiences together to drive revenue, customer retention and consumer satisfaction.

Barbieri is a mobile video veteran with deep ties and experience in the space. Previously, Frank managed media products at InfoSpace, a leading provider of mobile content and applications in North America. Prior to that, Frank headed the Windows Mobile media device and services group at Microsoft.

Joining Barbieri on the Transpera board are Jeff Bussgang, General Partner of IDG Ventures, Howard Morgan, Partner with First Round Capital, and Jeff Schrock, Vice President of Corporate Development, Real Networks.

Mobile video is a continually expanding segment. According to Telephia, the world’s largest provider of syndicated consumer research to the telecom and mobile media markets, mobile video revenues in the U.S. totaled $146 million in Q1 of 2007, growing 198 percent year-over-year.

About Transpera

Transpera helps businesses create mobile video experiences and generate new revenue. With Transpera’s Bridge System, users program their own channels, enjoy deep integration with their favorite online video sites and share those experiences with friends and family. The company provides online video publishers with an easy way to add a rich mobile experience for their users, and in doing so, extend their brands to mobile while generating new, highly targeted mobile advertising inventory and subscription content services. For mobile operators Transpera provides easy ways to package and aggregate online video companies on deck to generate new value-added data services and subscription opportunities. And for advertisers the company provides high value reach to lucrative mobile audiences with positive and compelling inventory that consumers repeatedly use and distribute to their friends, family, and colleagues.

About IDG Venture

IDG Ventures Boston is an early-stage venture capital firm that enables entrepreneurs to grow innovative, global companies. With $280 million under management, the firm is focused on investing in consumer, life sciences, and information technology companies and is led by a team with more than half a century of combined experience in venture capital. IDG Ventures Boston is affiliated with the IDG Ventures network of funds, a global $1+ billion network of independently managed funds spanning Asia and North America.

About Intel Capital

Intel Capital, Intel's venture capital organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing, and cleantech. Since 1991, Intel Capital has invested more than U.S. $6 billion in approximately 1,000 companies in over 40 countries. In that timeframe, about 157 portfolio companies have gone public on various exchanges around the world and another 187 have been acquired by other companies. In 2006, Intel Capital invested about US$1.07 billion in 163 deals with approximately 60 percent of funds (excluding Clearwire) invested outside the United States. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com.

About First Round Capital

First Round Capital is an early stage venture capital firm managed by Joshua Kopelman, Chris Fralic, Rob Hayes and Howard Morgan. We look to partner with entrepreneurs to build innovative technology companies. We are seed-stage investors, often providing a company’s first outside capital, and are not afraid of investing in pre-revenue companies. We understand the challenges of launching a new product. We look to take an active role in most of the companies we invest in. We believe our experience, insight and expertise are far more valuable than our capital -- and we look for entrepreneurs who feel the same. To learn more visit www.firstroundcapital.com.

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• Transpera and Break.com Team To Mobilize Online Videos
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• Transpera Brings New "Peek" Pre-Roll Ads to Mobile Video
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• Advertising and Media Executives Join Transpera Team
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• Nick Glassman Joins Transpera Executive Team
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• Transpera Reshapes Mobile Video
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