Transpera

Press Release

June 02, 2008 - Transpera Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner

Top Private Company Award Winner
Recognized for leadership in emerging technology for digital entertainment and media

Santa Monica, CA – June 2, 2008 – Transpera, which provides the first comprehensive platform to monetize Web video on mobile phones, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies. The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media. Transpera was handpicked by the AlwaysOn editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.

Transpera along with the rest of the OnHollywood 100 will be honored at the OnHollywood & BRiM event on June 10-11, 2008 at the Sofitel Hotel in West Hollywood, California. OnHollywood gathers executives from both the entertainment and the technology industries to identify and debate emerging trends in addition to building relationships and taking advantage of potential new business partnerships. The first annual Broadband Rights Marketplace (BRiM) will launch an online network that supports new creative projects and offers a digital-rights exchange and auction.

“This year’s OnHollywood 100 represents the brightest of the innovators in the new media space. We are enthusiastic about gathering the leaders in a collaborative environment that fuses these two industries together, culminating in the richest, most progressive conversations on Hollywood’s digital movement,” said Tony Perkins, founder and CEO of AlwaysOn.

The OnHollywood 100 was selected from more than 1000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

Founded by mobile industry veterans, Transpera is reshaping the mobile video industry by blending a superior video and community experience with seamless advertising integration. Transpera removes the complexity involved in creating and monetizing mobile video, by providing the first comprehensive platform and unparalleled mobile video innovation that instantly opens up new revenue streams for content owners, carriers.

“We feel privileged to be working with and among the most promising and accomplished media brands in news and entertainment,” said Frank Barbieri, founder and CEO of Transpera. “Together, we’re proving that mobile video is more than a trend – it’s literally changing the way people experience and interact with content. We’re honored to be recognized by AlwaysOn for our leadership and commitment to delivering a more personal mobile video experience.”

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn Web site at: http://onhollywood.goingon.com/

About OnHollywood 2008
June 10-12 @ The Sofitel Hotel, West Hollywood, California

OnHollywood is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the Hollywood digital entertainment and media elite. This two-and-a-half-day executive event features high-level debates on which forces are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, search, and mobile industries. Our editors will also honor the OnHollywood 100 Top Private Companies and feature the Best of Broadband "BOB" Awards. Fifty of the top CEOs from the OnHollywood 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."

About Transpera

Transpera is a leading provider of mobile video services in North America, delivering a complete and innovative solution for online content owners, network operators and advertisers to capitalize on the exploding mobile video market and build new ways for mobile consumers to communicate. Through the company's patent-pending platform and bridging technology, Transpera is the only company to connect all the necessary pieces for optimizing the monetization of mobile video content. Transpera provides video content and brand owners with the ability to instantly mobilize and distribute video to mobile phone users based on their interests and communities, enhance on-deck video offerings for network operators and provide brand owners and advertisers with a direct route for marketing to their target audiences. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Intel Capital, Flybridge Capital (formerly IDG Ventures) and First Round Capital Ventures. For more information, visit www.transpera.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

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• Transpera signs MTV, Discovery, Accuweather, Travel Channel and Next New Networks
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• maniaTV Goes Mobile
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• Transpera Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner
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• Associated Press Selects Transpera to Deliver Mobile News Network's Video and Video Advertising
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• The ZVUE Network Goes Mobile
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• Alltel Wireless launches Alltel Social Video
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• Revision3 Launches Mobile Video Services with Transpera
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• iPhone Optimized
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• Transpera and Break.com Team To Mobilize Online Videos
  Release Date: January 23, 2008 Read More

• Transpera Brings New "Peek" Pre-Roll Ads to Mobile Video
  Release Date: November 05, 2007 Read More

• Advertising and Media Executives Join Transpera Team
  Release Date: October 02, 2007 Read More

• Nick Glassman Joins Transpera Executive Team
  Release Date: August 08, 2007 Read More

• Transpera Reshapes Mobile Video
  Release Date: July 24, 2007 Read More