Transpera

Press Release

January 14, 2010 - Transpera Selected by AlwaysOn as an OnMedia Top 100 Winner

Transpera Selected by AlwaysOn as an OnMedia Top 100 Winner

North America’s largest mobile video delivery and ad network recognized for creating new opportunities in mobile marketing, branding, advertising, and publishing.

San Francisco, CA, January 14, 2010 – Transpera (http://www.transpera.com),

the largest mobile video delivery and ad network in North America, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Transpera was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Transpera and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on February 1st, 2010, at the Mandarin Oriental Hotel in New York City.

This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

“Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will continue to be radicalized.” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate the OnMedia 100 winners for their success in introducing the tools, services, and platforms that continue to disrupt the old ways of Madison Avenue for the benefit of marketers and content consumers alike.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

Transpera is the largest mobile video delivery and ad network in North America, powering video content delivery and video advertising capabilities into mobile channels for such premium brands as AccuWeather.com, CBS News, Discovery Communications, Msnbc.com, MTV Networks, SHOWTIME, Travel Channel, and more. The company's award winning mobile video delivery and advertising platform provides online content owners, developers and advertisers with a turnkey solution that connects all the necessary pieces involved in successful and profitable mobile video deployments. Transpera’s is best known for its mobile “Peek” pre-roll video ad unit, which runs for :15 seconds and is stitched to the front of user-selected content.

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:

http://alwayson.goingon.com/permalink/post/34216

“Our sincere thanks to AlwaysOn for their continued support and recognition of our efforts delivering top quality video and video advertising to mobile channels,” said Frank Barbieri, CEO and founder of Transpera. “We are proud to work with the best publishers, developers and advertisers in the industry and look forward to building an incredible 2010 together.”

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network (alwayson.goingon.com). In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.

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