Transpera

Press Release

September 17, 2009 - Transpera Takes Take Top Honors at MOBI Awards for Colbert Nation Mobile Web Site

Excerpt, as reported by digiday:DAILY, September 17, 2009:

Fanta, Colbert Nation Take Top Honors at MOBI Awards

Whether you wanted to be the next Fantana, a mobilized member of the Colbert Nation, or just another savvy "Urban Daddy," you were amply equipped by this year's MOBI Awards winners. The Coca-Cola Company's Fanta campaign, where Millennial Media served up a sweepstakes for one lucky winner to become "The Fourth Fantana," delivered 15 times more video views than any other national, interactive video campaign.

But it was the creativity of today's mobile media that blew judges away in this inaugural MOBI awards show; they used words like, "addicting," "engrossing" and "a smash-hit for the brand" to describe why Millennial's Fanta campaign walked away with Best of Show honors.

Comedy Central took away the top Mobile mobile website award for Colbert Nation in a hotly contested category with the help of agency Transpera. The site includes a full library of video clips, along with the ability to search for specific videos, and share videos from the show to other mobiles with “Send-to-friend.” The site also links to a “Moment of Truth," upcoming guests, ticket info, and the opportunity to chat with other fans about the show. The integration of video and mobile-to-mobile sharing that comes baked into Colbert's truthiness-to-go delivers the kind of multimedia, interactive experience Web users know and love. "Colbert Nation delivers for its fans," judges said.

Zippo's iPhone App, that just depicted the lighter itself, energized an older brand and introduced it powerfully to a new generation of soon-to-be brand loyalists. The Urban Daddy App was "almost scary" in it's clever anticipation of the kinds of social situations that could lead to the entertainment selections sponsored by Lexus, judges said. The ability to capture the target audience's psychographic "voice" and wit, combined with the complete, contextual integration of Lexus in the application, popped this "dark horse" candidate to the top of the heap for "Best Mobile Apps."

Other Press Releases

• Transpera Announces E*TRADE FINANCIAL as the Latest Customer of its Mobile Video Advertising Services
  Release Date: February 10, 2010 Read More

• Transpera Supports iPad with Highest Performing Mobile Video Brand Advertising
  Release Date: January 28, 2010 Read More

• Transpera Selected by AlwaysOn as an OnMedia Top 100 Winner
  Release Date: January 14, 2010 Read More

• CBS Mobile and CBS Television Stations Announce 13 Stand-Alone Local News Apps for iPhone; Transpera Powers Video and Pre-Roll Ad Capabilities
  Release Date: January 13, 2010 Read More

• Katie Couric iPhone App Arrives, Video Capabilities and Video Ads Powered by Transpera
  Release Date: January 08, 2010 Read More

• Transpera Wins RCR Wireless Ecosystem Award for Content and Mobile Marketing
  Release Date: December 16, 2009 Read More

• Transpera and SHOWTIME Win DPAC Award for Best Branded Mobile App
  Release Date: December 10, 2009 Read More

• CBS MOBILE LAUNCHES CBS NEWS APP FOR THE iPHONE AND iPOD TOUCH
  Release Date: October 15, 2009 Read More

• Transpera Nominated As 2009 Mobile Excellence Award Finalist For Best Mobile Video Technology
  Release Date: October 12, 2009 Read More

• SHOWTIME LAUNCHES FREE iPHONE APP WITH TRANSPERA
  Release Date: October 06, 2009 Read More

• TRANSPERA ANNOUNCES PRESIDENT AND CHIEF OPERATING OFFICER, JASON WEISBERGER
  Release Date: September 29, 2009 Read More

• Transpera Takes Take Top Honors at MOBI Awards for Colbert Nation Mobile Web Site
  Release Date: September 17, 2009 Read More

• Robert Perkins and Jeff Ballowe Join Transpera's Board of Directors
  Release Date: September 01, 2009 Read More

• Video Views on msnbc.com Mobile Properties Climb
  Release Date: August 03, 2009 Read More

• Data Shows New Breed of Mobile Media Consumers
  Release Date: July 29, 2009 Read More

• Transpera Named AlwaysOn Global 250 Winner
  Release Date: July 16, 2009 Read More

• Michael Jackson News And Events Spike Mobile Video Traffic, Transpera Reports Data
  Release Date: July 08, 2009 Read More

• Entrepreneur Magazine Names Transpera One of the Nation's 100 Companies to Watch in 10 Hot Industries
  Release Date: May 27, 2009 Read More

• The Rachel Maddow Show Launches iPhone and iPod Touch App
  Release Date: May 15, 2009 Read More

• Msnbc.com Mobile Now Showing Video
  Release Date: March 11, 2009 Read More

• Showtime Emmy Campaign Goes Mobile with Transpera
  Release Date: March 04, 2009 Read More

• Msnbc.com and The Weather Channel Offer Mobile Video Services Through Transpera
  Release Date: January 13, 2009 Read More

• Transpera Honored with Mobile Excellence Award, "Best Innovator, Mobile Entertainment"
  Release Date: December 10, 2008 Read More

• Transpera Closes $8.25 Million in Series B Financing
  Release Date: November 13, 2008 Read More

• Fox Reality Channel Launches First Reality TV Mobile Video Service on iPhone
  Release Date: October 14, 2008 Read More

• Ford Motor Co. Rolls Out Mobile Video Ad Campaign with Transpera
  Release Date: October 06, 2008 Read More

• Web Widgets Meet Mobile Video as Clearspring and Transpera Join Forces
  Release Date: September 23, 2008 Read More

• Transpera signs MTV, Discovery, Accuweather, Travel Channel and Next New Networks
  Release Date: September 08, 2008 Read More

• AlwaysOn Global 250 Winner
  Release Date: July 17, 2008 Read More

• maniaTV Goes Mobile
  Release Date: June 13, 2008 Read More

• Transpera Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner
  Release Date: June 02, 2008 Read More

• Associated Press Selects Transpera to Deliver Mobile News Network's Video and Video Advertising
  Release Date: April 28, 2008 Read More

• The ZVUE Network Goes Mobile
  Release Date: April 09, 2008 Read More

• Alltel Wireless launches Alltel Social Video
  Release Date: March 26, 2008 Read More

• Revision3 Launches Mobile Video Services with Transpera
  Release Date: March 11, 2008 Read More

• iPhone Optimized
  Release Date: March 04, 2008 Read More

• Transpera and Break.com Team To Mobilize Online Videos
  Release Date: January 23, 2008 Read More

• Transpera Brings New "Peek" Pre-Roll Ads to Mobile Video
  Release Date: November 05, 2007 Read More

• Advertising and Media Executives Join Transpera Team
  Release Date: October 02, 2007 Read More

• Nick Glassman Joins Transpera Executive Team
  Release Date: August 08, 2007 Read More

• Transpera Reshapes Mobile Video
  Release Date: July 24, 2007 Read More