Transpera

Press Release

December 10, 2009 - Transpera and SHOWTIME Win DPAC Award for Best Branded Mobile App

Wednesday, December 9, 2009

American Express “Open” campaign dominated last night’ DPAC Awards in New York, taking home five wards including “Best In Show.” It was also a good night for The New York Times, Bush’s Baked Beans, Showtime and many other brands that were honored for excellence, in the mobile, social and technology areas.

Amex OPEN won awards for best branded website, best branded social media community, and best digital branding campaign. In the campaign, Amex actively engaged small business owners with the new OPEN Forum. By partnering with top bloggers, OPEN Forum could speak to small business owners in their language on the topics that mattered to them most. With one headliner assigned to each of the Idea Hub topics – for example, Mashable with “Technology” and Guy Kawasaki with “The World” – the 17 experts from 7 industry-leading sites produce exclusive OPEN Forum content and promote their articles via blogs and tweets, facilitating conversations and creating buzz across the web.

In other awards at the event, sponsored by Eyeblaster, The Times won for best digital publishing and Content Platform Publishing Platform Innovation for Times Reader 2.0, a next generation news delivery service that offers a digital experience of The New York Times that is less like reading a printed newspaper than like diving into a well-orchestrated blend of multimedia and print. Times Reader is an Adobe AIR application that can be installed on Windows, Mac OS and Linux. The news is presented with the same sections, stories and editorial judgment as the printed paper. After the news has been delivered to your device, no Internet connection is needed.

Datran Media campaign scored for its best email campaign for PGATour.com, delivering groundbreaking email messages with live streaming video embedded within the body of the email. Not surprisingly, PGA discovered its fans markedly favored video emails over the static control group. Initial campaign results revealed that emails with video received a 34 percent click-through rate versus a 14 percent click-through rate for the emails without the embedded video.

Other awards included:

• Best Ad Delivery Platform: Eyeblaster
• Best Ad Delivery Platform Innovation: AdReady
• Best Search Campaign: Intel’s “Sponsors of Tomorrow”
• Best Mobile App Platform: Showtime
• Best Social Media Platform: Ovation TV
• Best Digital Sponsorship: IBM
• Best Digital Magazine Platform: Zinio
• Best Digital Direct Response:
• The Marlin Company / The Alchemedia Project / Bush's Best Baked Beans
• Best Digital Product Launch: Initiative / Kia Soul
• Best Use of Rich Media: Visa/ IAC
• Best Branded Video: Minyanville Media, Inc / Hoofy & Boo's News & Views
• Best Video Campaign: New Balance
• Best Social Engagement Campaign: Coca-Cola North America / Sprite
• Best Branded Game: Arkadium / National Geographic Channel
• Best Branded Social App: RAPP Company / Travel Channel Kidnapped
• Best Branded Mobile App: Showtime/Transpera
• Best Mobile Campaigns Mella Media / B.R. Guest Restaurants
• Best Branded Mobile Content: Quattro Wireless / Coca-Cola
• Best Digital Branded Content: is: Publicis Modem, Microsoft / Subway
• Best Digital Integrated Campaign: Ogilvy / IBM

Other Press Releases

• Transpera Announces E*TRADE FINANCIAL as the Latest Customer of its Mobile Video Advertising Services
  Release Date: February 10, 2010 Read More

• Transpera Supports iPad with Highest Performing Mobile Video Brand Advertising
  Release Date: January 28, 2010 Read More

• Transpera Selected by AlwaysOn as an OnMedia Top 100 Winner
  Release Date: January 14, 2010 Read More

• CBS Mobile and CBS Television Stations Announce 13 Stand-Alone Local News Apps for iPhone; Transpera Powers Video and Pre-Roll Ad Capabilities
  Release Date: January 13, 2010 Read More

• Katie Couric iPhone App Arrives, Video Capabilities and Video Ads Powered by Transpera
  Release Date: January 08, 2010 Read More

• Transpera Wins RCR Wireless Ecosystem Award for Content and Mobile Marketing
  Release Date: December 16, 2009 Read More

• Transpera and SHOWTIME Win DPAC Award for Best Branded Mobile App
  Release Date: December 10, 2009 Read More

• CBS MOBILE LAUNCHES CBS NEWS APP FOR THE iPHONE AND iPOD TOUCH
  Release Date: October 15, 2009 Read More

• Transpera Nominated As 2009 Mobile Excellence Award Finalist For Best Mobile Video Technology
  Release Date: October 12, 2009 Read More

• SHOWTIME LAUNCHES FREE iPHONE APP WITH TRANSPERA
  Release Date: October 06, 2009 Read More

• TRANSPERA ANNOUNCES PRESIDENT AND CHIEF OPERATING OFFICER, JASON WEISBERGER
  Release Date: September 29, 2009 Read More

• Transpera Takes Take Top Honors at MOBI Awards for Colbert Nation Mobile Web Site
  Release Date: September 17, 2009 Read More

• Robert Perkins and Jeff Ballowe Join Transpera's Board of Directors
  Release Date: September 01, 2009 Read More

• Video Views on msnbc.com Mobile Properties Climb
  Release Date: August 03, 2009 Read More

• Data Shows New Breed of Mobile Media Consumers
  Release Date: July 29, 2009 Read More

• Transpera Named AlwaysOn Global 250 Winner
  Release Date: July 16, 2009 Read More

• Michael Jackson News And Events Spike Mobile Video Traffic, Transpera Reports Data
  Release Date: July 08, 2009 Read More

• Entrepreneur Magazine Names Transpera One of the Nation's 100 Companies to Watch in 10 Hot Industries
  Release Date: May 27, 2009 Read More

• The Rachel Maddow Show Launches iPhone and iPod Touch App
  Release Date: May 15, 2009 Read More

• Msnbc.com Mobile Now Showing Video
  Release Date: March 11, 2009 Read More

• Showtime Emmy Campaign Goes Mobile with Transpera
  Release Date: March 04, 2009 Read More

• Msnbc.com and The Weather Channel Offer Mobile Video Services Through Transpera
  Release Date: January 13, 2009 Read More

• Transpera Honored with Mobile Excellence Award, "Best Innovator, Mobile Entertainment"
  Release Date: December 10, 2008 Read More

• Transpera Closes $8.25 Million in Series B Financing
  Release Date: November 13, 2008 Read More

• Fox Reality Channel Launches First Reality TV Mobile Video Service on iPhone
  Release Date: October 14, 2008 Read More

• Ford Motor Co. Rolls Out Mobile Video Ad Campaign with Transpera
  Release Date: October 06, 2008 Read More

• Web Widgets Meet Mobile Video as Clearspring and Transpera Join Forces
  Release Date: September 23, 2008 Read More

• Transpera signs MTV, Discovery, Accuweather, Travel Channel and Next New Networks
  Release Date: September 08, 2008 Read More

• AlwaysOn Global 250 Winner
  Release Date: July 17, 2008 Read More

• maniaTV Goes Mobile
  Release Date: June 13, 2008 Read More

• Transpera Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner
  Release Date: June 02, 2008 Read More

• Associated Press Selects Transpera to Deliver Mobile News Network's Video and Video Advertising
  Release Date: April 28, 2008 Read More

• The ZVUE Network Goes Mobile
  Release Date: April 09, 2008 Read More

• Alltel Wireless launches Alltel Social Video
  Release Date: March 26, 2008 Read More

• Revision3 Launches Mobile Video Services with Transpera
  Release Date: March 11, 2008 Read More

• iPhone Optimized
  Release Date: March 04, 2008 Read More

• Transpera and Break.com Team To Mobilize Online Videos
  Release Date: January 23, 2008 Read More

• Transpera Brings New "Peek" Pre-Roll Ads to Mobile Video
  Release Date: November 05, 2007 Read More

• Advertising and Media Executives Join Transpera Team
  Release Date: October 02, 2007 Read More

• Nick Glassman Joins Transpera Executive Team
  Release Date: August 08, 2007 Read More

• Transpera Reshapes Mobile Video
  Release Date: July 24, 2007 Read More